Milton Keynes

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In communication we constantly look for ways to surprise our audience and clients and within our line of content on original media today we want to talk to you about video mapping , which although it is not a medium in itself but rather a technique, it seems to us that it has a place in this series because of the spectacular results. When we think about video mapping we normally have in mind large buildings on which spectacular images are projected, such as those provided to us by our collaborator Eva Coronado from Tierra Ibérica. And video mapping really shines here in all its splendor.

Click to accept marketing cookies and allow this content Click to accept marketing cookies and allow this content But the technique can also be applied to smaller spaces, on stages at company events and make them also have a spectacular air, as in the example Europe Cell Phone Number List we see here: Click to accept marketing cookies and allow this content But let's start at the beginning, what is a Video Mapping projection? Video mapping is the use of video projectors that project animations or images onto real three-dimensional surfaces, generating artistic effects, optical illusions and a very surprising sensation of movement.



To achieve maximum effectiveness, the projections are combined with sound effects. The projection of animated images on real surfaces in combination with music and sound effects generates an unforgettable audiovisual experience. The first step to a spectacular creation with Mapping is the creation of a script and storyboard It is also necessary to analyze the space and install the projectors in the ideal place for each specific case. Video mapping is a technique that generates great engagement and brand memory. A mapping on the façade of a building is something that most of us have already witnessed.
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