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Understanding a new topic is always difficult, especially if it is as multifaceted as the fitness business. And everyone knows that someone else's experience allows you to reach your goals faster.
That's why, together with industry experts, we have compiled a selection of books that will be useful to every entrepreneur in the fitness industry.

Alexander Shumilin "Maps, money fitness club"
The off page seo service book examines one of the most important stages — attracting clients — and is a practical guide for sales managers. It is built on the principle of training and includes theoretical blocks, specific tools, practical tasks and examples from the life of club card sales managers. All the presented tools and examples are taken from sales experience in the Russian market.

Timur Bestavishvili "Organizational and economic factors of fitness club development"
The book can be called a serious and voluminous scientific work, which not only touches upon, but also examines in detail the basic foundations of the fitness business. The book is written in a completely different, scientific language, abounds with a huge number of targeted examples, links to interesting materials and information sources. The text provides statistical data and substantiated detailed calculations. At the same time, all provisions put forward by the author are strictly argued.

Mikhail Grebenyuk “Market Capture Sales Department”
A practical book on creating and managing a sales department. In it, you will find tools to improve the efficiency of the department and sales managers. Qualitative and quantitative growth of incoming and outgoing requests, choosing a sales model and business development strategy, ready-made scripts for cold and warm calls, increasing conversion and much more.

Ekaterina Ukolova "Ukolova's Code"
The book reveals the main secrets of Ukolova's methodology, which work in any industry, both in the B2B and B2C markets. You will receive ready-made tools for increasing the company's revenue: from setting up a sales funnel and returning lost customers to achieving uniform fulfillment of the sales plan and implementing a motivation system.

Harry Beckwith "Selling the Invisible"
A book about one of the most complex areas of activity - about marketing of services. Using practical examples of work of both large companies, such as Federal Express and Citicorp, and small private enterprises, the book tells about how to sell, stimulate sales and increase the number of sales of goods that cannot be heard, seen or touched.

Elena Dari and Victoria Zheleznova “Turnkey fitness club ”
This book includes practical experience of dozens of objects of sports, fitness and beauty industry, supported by scientific literature and market research. Another advantage of the book is its narrow specialization. Although it can be a training manual for any business that sells services and assumes a service component. Since the laws that drive the sale of services are largely similar.



Radmilo Lukic "Material motivation for sales managers"
Material incentives are a great force, but they must be used skillfully, thoughtfully and delicately. Not every reward system works effectively. How to motivate such important employees as salespeople? How to link their work results with financial rewards? What needs to be done to ensure that such a powerful incentive as money fully justifies itself? A recognized expert in sales, well-known business coach Radmilo Lukic answers all these questions. The book will be most useful to sales managers.

Maria Kulikovskaya "Anti-crisis management of a fitness club"
Practical advice on managing a fitness club in a crisis situation, based on sixteen years of experience in the fitness industry.

Stanislav Rodionov "Practical Tools for Increasing Fitness Club Profits"
How to launch a successful fitness startup and increase the profits of the existing one. The book provides practical tools for increasing the profits of a sports club. The fitness club manager will be able to choose the appropriate areas for him: team building, marketing (attraction, retention, return) of clients, sales, marketing, pre-launch work before opening a fitness club.

Radmilo Lukic "Sales Department Management"
This book is a set of practical tools for a sales manager who wants to develop and improve his sales management skills. The book includes practical methods, technologies, work techniques and documents that can be immediately used in the work of the sales department. This is a virtual set of real tools that can be "extracted" from the book as needed and used in your business to solve various problems, whether it is concluding specific deals, increasing the company's sales volumes, improving individual business processes in the work of the sales department, working with personnel or with information.

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